Lina Irawan
- Social Media Trends
- June 6, 2026
- 0 views
The Great Pivot: Why Agencies Are Trading Ad Briefs for Entertainment IP
The advertising industry is currently undergoing a structural identity crisis. For over a decade, agencies have been squeezed by the dual pressures of procurement-led cost-cutting and the relentless march of…
Jia Lissa
- Social Media Trends
- June 5, 2026
- 0 views
The Great Pivot: Why Advertising Agencies Are Trading Briefs for Box Sets
For fifteen years, Chris Hassell has navigated the treacherous waters of the independent advertising world. When he launched his agency, Ralph, in 2010, the mission was simple: make cool things…
Rifan Muazin
- Social Media Trends
- June 5, 2026
- 5 views
The Entertainment Pivot: Why Agencies Are Trading Ad Briefs for IP Ownership
The traditional advertising agency model—built on the pillars of billable hours, procurement-led fee structures, and campaign-based cycles—is facing an existential crisis. As AI commoditizes production and performance marketing reaches a…
