Basiran
TOKYO, JAPAN — May 11, 2026 — In a strategic expansion of the virtual talent merchandise market, COVER Corporation has officially announced the second installment of its high-profile collaboration with IP mixer, Inc. The "MEMORIES" Fragrance Mist Series Volume 2 features hololive English -Advent- stars, the Abyssgard twins, Fuwawa and Mococo. This curated collection, which blends the ethereal charm of the duo with the artisanal sensibilities of boutique perfumery, marks a significant milestone in the evolution of VTuber-integrated lifestyle products.
The Intersection of Digital Identity and Olfactory Art
The "MEMORIES" series represents more than mere merchandise; it is an exercise in sensory branding. For talents like Fuwawa and Mococo Abyssgard, whose presence is defined by their "fluffy" aesthetic and dynamic personalities, translating a virtual persona into a tangible, wearable fragrance requires a deep understanding of their brand identity.
According to representatives from COVER Corporation, this collaboration was characterized by an unprecedented level of involvement from the talents themselves. Both Fuwawa and Mococo were integral to the scent development process, participating in extensive workshops to define the olfactory profile of their individual scents. The goal was to evoke specific "memories" shared between the twins and their global fanbase, effectively bottling the essence of their digital interactions.
Chronology: From Concept to Global Launch
The journey to the launch of Volume 2 has been a meticulous process, reflecting the high standards expected of the hololive production brand.
- Initial Development Phase (Early 2026): Following the success of the first volume, IP mixer and COVER Corp initiated the design phase. The talents began selecting fragrance notes that resonated with their respective personalities.
- Artistic Collaboration (March 2026): The visual identity of the project was solidified, with illustrator ne-on commissioned to create new, exclusive artwork that captures the twins’ soft, whimsical charm.
- Announcement (May 11, 2026): The official press release confirmed the product line-up, pricing, and the month-long pre-order window.
- Pre-Order Commencement (May 12, 2026): Global pre-orders open at 12:00 PM JST, marking the start of a 30-day window for fans in Japan, Taiwan, Hong Kong, and the United States.
- Promotional Livestreaming (May/June 2026): Throughout the pre-order period, the twins are scheduled to host dedicated YouTube broadcasts to showcase the products and provide behind-the-scenes insights into the design journey.
- Fulfillment (November 2026): Global shipping is slated to begin, marking the conclusion of the project cycle.
Supporting Data: Decoding the Fragrance Profiles
The fragrances themselves have been engineered to stand as distinct olfactory experiences, mirroring the duality of the Abyssgard sisters.
Fuwawa Abyssgard’s Scent Profile
Fuwawa’s fragrance is designed to be ethereal and layered, leaning into floral and tea-based notes to represent her lighter, more melodic temperament.
- Top Notes: Hyacinth, Cassis Leaf, Orange Blossom, Green Apple
- Middle Notes: Orris, Jasmine, Bitter Orange, Earl Grey
- Base Notes: Sandalwood, Oriental Beauty Tea, Oakmoss, Amber
Mococo Abyssgard’s Scent Profile
In contrast, Mococo’s profile offers a grounded, sophisticated warmth, utilizing woody and earthy tones to reflect her steady and observant nature.
- Top Notes: Bergamot, Fig, Sweet Pear, Green Apple
- Middle Notes: Cedarwood, Black Tea, Vetiver, Orris
- Base Notes: Tonka Bean, Geranium, Ambergris
These profiles, when combined with the collector-grade merchandise included in the special sets—such as acrylic stands and message-bearing clear cards—position the "MEMORIES" series as a premium lifestyle offering rather than standard fan goods.
Official Perspectives: The Strategy Behind the Scents
The collaboration is spearheaded by IP mixer, a subsidiary of the marketing powerhouse MicroAd, Inc. IP mixer has carved out a niche in the market by bridging the gap between digital IP and high-quality consumer goods.
"Our mission at IP mixer is to maximize the value of intellectual property by grounding it in real-world, high-quality experiences," stated a spokesperson for the company. "By working with world-class talents like FUWAMOCO, we are not just selling a fragrance; we are providing a medium through which fans can experience a deeper, more sensory connection to the creators they admire."
COVER Corporation, the parent company of hololive production, has emphasized that this project is part of a broader push to diversify the merchandise landscape. By focusing on "fragrance mists"—a product category that implies longevity and daily use—the company is moving toward lifestyle integration, where the presence of the talent is woven into the daily rituals of the consumer.
Implications: The Future of VTuber Merchandise
The "MEMORIES" series serves as a case study for the maturation of the VTuber economy. As the industry moves past simple apparel and stationary, the focus is shifting toward "experience-based" merchandise.
1. Market Expansion and Global Logistics
The availability of the collection in the United States, alongside the established markets of Japan, Taiwan, and Hong Kong, signals COVER Corp’s continued focus on its Western audience. By utilizing cross-border e-commerce, SPcollect is streamlining the logistics of fandom, reducing the barrier to entry for international consumers who previously had to rely on third-party proxies.
2. High-Value Collector Tiers
The introduction of a "Special Duo Set" (priced at approximately JPY 19,860) highlights a strategy of tiered consumption. By bundling exclusive merchandise—such as limited-run acrylic keychains and custom-written messages—the project caters to "super-fans" who prioritize rarity and completeness, effectively increasing the average transaction value per customer.
3. The Power of Personal Supervision
The emphasis on "personally supervised by the talents" acts as a trust-building mechanism. In an era where AI-generated or mass-produced goods are prevalent, the authenticity of the talent’s input is a powerful marketing tool. When fans hear the twins describe the notes of the Earl Grey or the depth of the Sandalwood during their live streams, the product ceases to be a commercial item and becomes a collaborative souvenir of their time spent within the hololive community.
Conclusion: A New Standard for Fan Engagement
As of May 12, 2026, the digital doors to the SPcollect online store are open, inviting fans into an olfactory world designed by the Abyssgard twins. With the convergence of premium scent design, exclusive illustration work, and strategic global availability, the "MEMORIES" Fragrance Mist Series Volume 2 is poised to set a new benchmark for the VTuber merchandise industry.
For the followers of FUWAMOCO, this collection offers a rare opportunity to bridge the digital-physical divide, allowing them to carry the "memories" of their favorite streams into their everyday lives. As the pre-order window closes on June 12, the industry will be watching closely to see how this blend of high-end personal branding and digital fandom translates into long-term market success.
For further details on the collection or to participate in the pre-order, fans are encouraged to visit the official SPcollect website.
Lina Hope
Neng Nana
