Evan Lee Salim
TOKYO, Japan – September 7, 2026, marks a historic milestone for COVER Corporation. As the company celebrates the 9th anniversary of its flagship venture, hololive production, CEO Tanigo Motoaki has signaled a bold, transformative roadmap that aims to redefine the landscape of virtual entertainment. With the 10th anniversary on the horizon, the organization has announced a series of sweeping operational, visual, and creative initiatives designed to propel the brand into its next decade as a global cultural phenomenon.
1. Main Facts: A Decade of Evolution
The cornerstone of today’s announcement is the official commencement of the "10th Anniversary Countdown." As of September 7, 2026, COVER Corporation has launched a dedicated 10th Anniversary Special Website, which serves as the central hub for all upcoming projects, event announcements, and behind-the-scenes content.
"This achievement is made possible by the continued warm support of our fans," stated CEO Tanigo Motoaki. "Next year marks our 10th anniversary—a major milestone in our journey. We are not just celebrating the past; we are building the foundation for the next chapter of virtual entertainment."
The announcements made during the special news program, hololive Next, cover four primary pillars:
- Corporate Rebranding: A complete refresh of the hololive production logo.
- Unified Global Structure: Moving beyond regional silos to operate as one singular "hololive."
- Creative Advancement: The introduction of "hololive raku," a proprietary streaming application, and a major initiative for talent visual updates.
- Mass Media Expansion: The announcement of the company’s first-ever TV anime series, codenamed "Odeholo."
- Talent Growth: The debut of a new unit, "ASOBI…MAWARI-TAI!"
2. Chronology of the Road to 10
The path to the 10th anniversary is structured as a multi-stage rollout, moving from internal consolidation to external expansion.
- September 7, 2026: Official 9th anniversary. Launch of the 10th Anniversary Countdown website. Rollout of the new corporate logo begins.
- Late 2026: Progressive implementation of "Visual Updates" for talents, starting with Tokino Sora.
- Throughout September 2026: Rolling reveals for the new unit "ASOBI…MAWARI-TAI!"
- September 23, 2026: A special streaming event featuring Momosuzu Nene, Omaru Polka, Yukihana Lamy, Shishiro Botan, and MCs Shirakami Fubuki and Ookami Mio to disclose full details regarding the "Odeholo" anime project.
- September 7, 2027: The anticipated 10th Anniversary of hololive production.
3. Supporting Data: Redefining the Brand Identity
The transformation of the hololive production identity is perhaps the most significant structural change since the company’s inception.
The New Logo
The iconic "triangle" and "blue" motif remains, but the design has been modernized. According to COVER Corporation, the new logo represents the "overlapping of unique personalities" and the convergence of diverse activities—from music and gaming to live performance. It is a visual commitment to the vision of making hololive a "culture loved by people around the world."
The "One hololive" Initiative
Historically, the company operated under regional pillars such as hololive Indonesia, hololive English, and hololive DEV_IS. The new strategy moves to dissolve these internal boundaries. By operating as one unified hololive, the company aims to foster a more fluid, collaborative environment where talents can interact across borders without administrative friction, ultimately creating a more cohesive global content strategy.
Visual Updates: A Progressive Refinement
Recognizing that both the talents and the technology have evolved, COVER is launching a "Visual Update" program. This is not a uniform overhaul but a bespoke process.
- Pattern 1 (Polish): Enhancing existing designs to bring out deeper appeal.
- Pattern 2 (Refinement): Updating motifs and outfits to better reflect current career goals.
- Pattern 3 (Evolution): Substantial visual changes to represent a talent’s growth and personal aspiration.
Tokino Sora, as the inaugural member of hololive, spearheaded this transition with her new visual reveal, setting a standard for the quality and care expected in future updates.
4. Official Responses and Technological Innovation
The introduction of the "hololive raku" streaming application marks a significant technological leap. The application is built on the philosophy of "The usual home streams, even more stunning."
By integrating high-fidelity lighting and textural effects—previously reserved for massive, one-off birthday concerts—into the daily, at-home streaming environment, COVER is significantly raising the bar for virtual production. Talents will have access to high-quality studio-grade stages and interactive items directly within the app, allowing for a level of creative freedom that was previously technically prohibitive for regular broadcasts.
5. Implications: The Move to Traditional Media
Perhaps the most ambitious project announced is the entry into television anime. With Studio KAI—a partner already familiar with the hololive brand through music videos and short-form content—at the helm, this project represents the company’s intent to reach audiences beyond the digital streaming ecosystem.
The "Odeholo" Mystery
The project has been teased under the enigmatic title "Odeholo." While the company remains tight-lipped regarding the plot, the use of the term "Ode" suggests a thematic focus on storytelling or a musical narrative. The decision to host a dedicated reveal program on September 23 highlights the company’s confidence in this project as a primary anchor for the 10th-anniversary celebration.
New Talent Horizons
The debut of "ASOBI…MAWARI-TAI!"—the first new unit in nearly two years—signals that despite the focus on existing talent, the company remains committed to aggressive growth. The title, which roughly translates to "I want to play and go around," hints at a high-energy, interactive persona, likely aimed at capturing the next generation of global fans.
6. Conclusion: A Legacy in the Making
As hololive production steps into its 9th year, the scale of these announcements serves as a testament to the brand’s maturity. By merging technical innovation with structural reorganization and high-profile media partnerships, COVER Corporation is positioning itself not merely as an agency for virtual influencers, but as a multi-platform entertainment conglomerate.
The journey toward the 10th anniversary is not just a countdown of time; it is a declaration of intent. For the millions of fans who have followed these talents from their initial debuts to their current status as international icons, the coming year promises to be a period of unprecedented access, higher production quality, and the continued expansion of the hololive universe.
As the company transitions to its new logo and integrates its global talent pool, the central question for the industry remains: How will this unified hololive influence the broader entertainment market? If the history of the last nine years is any indication, the answer will be found in the creative, often unpredictable, and deeply personal connection between the talents and their global community.
For real-time updates and to participate in the "Odeholo" predictions, fans are encouraged to follow the official hololive production social channels and visit the 10th Anniversary Countdown website at https://hololive10th-anniversary.hololivepro.com/en/.
Reynand Wu
