Lina Irawan
TOKYO, Japan – September 7, 2026 – COVER Corporation, the industry-leading pioneer in virtual talent management, officially marked a monumental milestone today as hololive production celebrated its 9th anniversary. With a decade of global cultural impact on the horizon, CEO Motoaki Tanigo announced a comprehensive strategic roadmap aimed at redefining the future of virtual entertainment. As the organization pivots toward its 10th anniversary on September 7, 2027, the company has unveiled a series of transformative initiatives, including a brand identity renewal, groundbreaking technological advancements, and the organization’s first-ever television anime project.
The Milestone: Nine Years of Global Connectivity
Since its inception, hololive production has evolved from a boutique operation into a worldwide phenomenon, bridging the gap between digital avatars and human connection. During today’s special news broadcast, "hololive Next," leadership expressed profound gratitude to the millions of fans whose dedication has sustained the agency’s growth.
"This achievement is made possible by the continued warm support of our fans, as well as the tremendous support we have received from everyone involved with hololive production," said Motoaki Tanigo. "As we look toward our 10th anniversary, we are not merely celebrating our past; we are actively constructing the foundation for the next decade of virtual culture."
To ensure transparency and fan engagement throughout this transformative year, COVER Corporation has launched the 10th Anniversary Countdown Special Website. This portal will serve as the central hub for all project roadmaps, event schedules, and exclusive announcements that exceed the capacity of standard press releases.
Strategic Chronology: The Road to 2027
The agency has outlined a multi-phase rollout for its anniversary celebrations:
- September 7, 2026: Official launch of the 10th Anniversary Countdown and unveiling of the new brand identity.
- September 23, 2026: Exclusive reveal event for the "Odeholo" anime project, featuring live commentary from top-tier talents.
- September 2026: Rolling announcements regarding the debut of the new unit, "ASOBI…MAWARI-TAI!"
- Ongoing (2026-2027): Progressive implementation of "Visual Updates" for talents across all global branches.
Production Renewal: A Unified Global Vision
The most striking element of today’s announcement is a three-pronged renewal strategy designed to streamline operations and elevate the "hololive" brand to a truly global standard.
1. The Redesign of the Iconic Logo
The familiar blue triangle—the symbol of the agency—has undergone a modern evolution. The new design serves as a visual metaphor for the convergence of diverse personalities. By layering and overlapping the agency’s signature blue, the logo represents the synergy between music, streaming, live performance, and gaming. This change is not merely aesthetic; it signifies a transition toward a more cohesive global brand identity. The transition to the new logo begins immediately across digital platforms and will be fully integrated into merchandise and live event infrastructure over the coming months.
2. Eliminating Boundaries: One "hololive"
For years, the agency operated under a tiered regional structure, distinguishing between hololive, hololive Indonesia, hololive English, and hololive DEV_IS. As of today, these boundaries are being dissolved. The company is pivoting toward a singular "hololive" brand, enabling talents from every corner of the globe to collaborate without regional silos. This structural change is designed to foster a more fluid, organic, and truly borderless entertainment environment, reflecting the international nature of the agency’s fan base.
3. Comprehensive Visual Updates
The agency has announced a multi-year project to refresh the visual presentation of its talents. Moving away from a rigid, one-size-fits-all approach, each talent will collaborate with the production team to determine their own evolution. These updates, which range from subtle refinements of existing designs to complete stylistic overhauls, aim to ensure that every avatar remains a faithful representation of the talent’s current career trajectory and personal aspirations. Tokino Sora, the founding member of the agency, has been selected as the first talent to debut her new visual identity, setting a standard for the quality and care involved in this multi-year endeavor.
Technological Innovation: "hololive raku"
Recognizing that the quality of home-based streams is the heartbeat of their content, COVER Corporation is introducing hololive raku, a proprietary streaming application. The software is engineered to bridge the gap between studio-grade productions and the intimate, spontaneous nature of daily home broadcasts. By integrating advanced lighting, high-fidelity textural effects, and the immersive staging capabilities previously reserved for Holoearth or large-scale concerts, hololive raku empowers creators to bring cinematic quality to their everyday streams, elevating the fan experience to unprecedented heights.
Expanding Into New Media: The "Odeholo" Anime
Perhaps the most anticipated announcement of the day is the official confirmation of hololive production’s first television anime series. This project marks a significant milestone in the agency’s effort to move beyond the internet and into mainstream television broadcasting.
Entitled with the enigmatic keyword "Odeholo," the series is being produced by Studio KAI, a partner known for their deep technical understanding of the agency’s lore and visual style. While plot details remain under wraps, the industry is already abuzz with speculation regarding the narrative scope. A dedicated, in-depth reveal event is scheduled for September 23, 2026, where members Momosuzu Nene, Omaru Polka, Yukihana Lamy, and Shishiro Botan, along with hosts Shirakami Fubuki and Ookami Mio, will disclose the full scope of the production.
Growth and Development: The Debut of "ASOBI…MAWARI-TAI!"
Continuing their commitment to growth, the agency has teased the arrival of their first new unit in nearly two years: ASOBI…MAWARI-TAI! (loosely translated as "We want to play/go around!"). While specific details regarding the new talents remain classified, the agency has promised a series of reveals throughout September. The formation of this unit suggests a renewed focus on high-energy, collaborative, and interactive content, positioning the new members to take a central role in the 10th-anniversary festivities.
Official Responses and Industry Implications
Analysts view this aggressive expansion as a calculated move to secure hololive’s dominance in the burgeoning VTuber market. By standardizing the brand, investing in proprietary tech like hololive raku, and diversifying into mainstream media through television, COVER Corporation is effectively building an entertainment ecosystem that is resilient to the volatility of digital trends.
"The move to unify the brand under one ‘hololive’ is a masterstroke in terms of scalability," said a market analyst familiar with Japanese digital media. "It simplifies the brand architecture for global partners while simultaneously giving their talent pool the freedom to innovate."
For the talents themselves, these changes represent an opportunity for creative growth. The ability to refresh their visuals and collaborate without regional barriers signals that management is listening to the needs of the creators as much as the demands of the market.
Conclusion: A Future Without Limits
As the sun sets on the 9th anniversary of hololive production, the path forward is clear. Through the strategic implementation of the hololive raku app, the expansion into television, and the unification of their global brand, COVER Corporation is signaling that they have no intention of slowing down.
The next twelve months will serve as a definitive chapter in the history of virtual entertainment. As fans prepare for the 10th anniversary in 2027, the message from Tokyo is one of unwavering confidence: the world of hololive is no longer just a digital space—it is a global culture, and it is only just beginning to evolve.
For continuous updates regarding the 10th-anniversary projects, including the "Odeholo" anime and the launch of the ASOBI…MAWARI-TAI! unit, fans are encouraged to monitor the official hololive production 10th Anniversary Countdown website and the respective official social media accounts.
Nana Wu
Suro Senen
