Dwi Wanna
TOKYO, JAPAN — May 11, 2026 — In a strategic move to bridge the gap between digital idols and sensory consumer experiences, COVER Corporation has officially announced the second iteration of its high-profile collaboration with SPcollect, a subsidiary of IP mixer, Inc. The partnership centers on the beloved hololive English -Advent- duo, the Abyssgard sisters, Fuwawa and Mococo. The "MEMORIES" Fragrance Mist Series Volume 2 represents a significant milestone in character-branded lifestyle products, offering fans a tangible, olfactory connection to their favorite VTubers.
The Intersection of Virtual Presence and Sensory Branding
The "MEMORIES" fragrance line is not merely a collection of perfumes; it is an exercise in "character-driven curation." By allowing the talents to take the lead in the developmental process, COVER Corporation and IP mixer, Inc. have moved beyond simple merchandising, entering the realm of lifestyle design.
Fuwawa and Mococo Abyssgard have been deeply involved in the creation of their respective scents, selecting notes that mirror the "fluffy" charm and distinct personalities that have defined their rise to stardom within the hololive ecosystem. The collaboration is designed to evoke nostalgia, specifically targeting the shared history between the talents and their global fanbase.
The project is slated for an exclusive pre-order window starting Tuesday, May 12, 2026, at 12:00 PM (JST). The window will remain open for exactly one month, concluding on June 12, 2026. Available to customers in Japan, Taiwan, Hong Kong, and the United States, this release serves as a test case for how IP-based products can be successfully scaled across international markets through cross-border e-commerce.
A Chronology of the "MEMORIES" Collaboration
The genesis of this project traces back to the evolving strategy of COVER Corporation to diversify its revenue streams while deepening audience engagement.
- Initial Concept Phase (Q4 2025): Discussions began between IP mixer, Inc. and COVER Corporation to determine the feasibility of a second "MEMORIES" volume. The decision to feature the Abyssgard sisters was driven by their high engagement metrics and distinct thematic branding.
- Fragrance Development (January – March 2026): Fuwawa and Mococo engaged in extensive scent profiling. Unlike generic celebrity endorsements, the talents were tasked with selecting top, middle, and base notes that aligned with their personal aesthetics.
- Artistic Integration (March – April 2026): Collaborating with illustrator ne-on, the creative team developed exclusive visual assets. These visuals were designed to complement the scent profiles, ensuring that the packaging, acrylic stands, and clear cards formed a cohesive narrative.
- Pre-Launch Teasers (May 2026): A series of subtle social media hints preceded the official May 11 announcement, building anticipation within the hololive community.
- The Launch Window (May 12 – June 12, 2026): The official pre-order period commences.
- Logistical Fulfillment (November 2026): Production is scheduled to conclude in late autumn, with shipping expected to begin shortly thereafter.
Analytical Breakdown of the Fragrance Profiles
The sophistication of the "MEMORIES" series lies in the complexity of the fragrance pyramids. Each scent has been engineered to reflect the individual "color" of the Abyssgard sisters.
Fuwawa Abyssgard’s Scent Profile
Fuwawa’s fragrance is designed to be ethereal and layered, shifting from bright, crisp top notes to a grounding, sophisticated finish.
- Top Notes: Hyacinth, Cassis Leaf, Orange Blossom, and Green Apple. These provide an initial burst of freshness, evocative of spring mornings.
- Middle Notes: Orris, Jasmine, Bitter Orange, and Earl Grey. This heart notes section introduces a floral, tea-infused elegance that balances the initial sweetness.
- Lasting Notes: Sandalwood, Oriental Beauty Tea, Oakmoss, and Amber. The base provides a long-lasting, comforting warmth that lingers, mirroring the "fluffy" persona she portrays.
Mococo Abyssgard’s Scent Profile
Mococo’s scent leans into a more grounding, earthy, and slightly spiced composition, offering a stark but complementary contrast to her sister’s profile.
- Top Notes: Bergamot, Fig, Sweet Pear, and Green Apple. A fruit-forward, sophisticated opening that feels vibrant and modern.
- Middle Notes: Cedarwood, Black Tea, Vetiver, and Orris. These notes pull the fragrance into a more mature, woodsy, and atmospheric territory.
- Lasting Notes: Tonka Bean, Geranium, and Ambergris. The inclusion of Ambergris and Tonka Bean ensures a velvety, rich finish that is both unique and memorable.
Market Implications and Consumer Data
The product line-up has been structured to cater to both casual fans and dedicated collectors, with pricing strategies reflecting the premium nature of the collaboration.
| Product Tier | Contents | Price (Approx. JPY) |
|---|---|---|
| Standard Fragrance Mist | 100ml Mist bottle | ¥8,300 |
| Special Set | Mist, Acrylic Stand, Clear Card | ¥10,560 |
| Special Duo Set | Both Mists, Stands, Cards, Keychains | ¥19,860 |
The decision to offer these items in the United States, Taiwan, and Hong Kong alongside Japan signifies a pivot in COVER Corp’s strategy to treat international markets as primary, rather than secondary, territories. The use of "approximate" JPY pricing for international customers highlights the volatility of currency exchange, yet the commitment to a unified global release schedule underscores the company’s confidence in its international logistics network managed by IP mixer, Inc.
Official Perspectives and Industry Impact
In a statement accompanying the announcement, representatives from IP mixer, Inc. emphasized the role of SPcollect in the modern merchandising landscape. "Our goal is not just to sell a product, but to sell an experience. When a fan sprays this mist, they are meant to be transported to a specific memory shared during a live stream. It is a bridge between the virtual and the physical," the statement read.
This sentiment is echoed by the move to include the talents themselves in a forthcoming YouTube live stream on the official FUWAMOCO channel. By hosting a deep dive into the product creation process, the talents act as the primary marketing engine, turning the product launch into a piece of content in its own right. This integration of e-commerce into the live-streaming lifecycle is a hallmark of the current VTuber industry standard, where the line between "content" and "advertisement" is intentionally blurred for the benefit of community engagement.
Future Outlook: The "MEMORIES" Franchise
The "MEMORIES" series, now in its second iteration, establishes a template for future hololive collaborations. By standardizing the quality of the goods—high-end fragrance, custom art by established artists like ne-on, and limited-edition bonus physical collectibles—COVER Corporation is successfully premiumizing their brand.
The long lead time for shipping (November 2026) suggests that these items are being manufactured on a made-to-order basis. This "scarcity model" is vital for managing inventory risk while simultaneously driving the "must-have" urgency that defines the fandom culture.
As the pre-order window opens, industry analysts will be watching closely to see how the international demand balances against the Japanese domestic market. If the "MEMORIES" series continues to see success, it is likely that COVER Corporation will expand the collaboration to other hololive branches, further cementing their dominance in the digital IP space.
For fans eager to secure their pieces of this project, the official portal at https://sp-collect.com/jp/hololive-memories/ remains the primary source for all information, including the detailed breakdown of the "new visual" merchandise. As the countdown to May 12 begins, the anticipation within the FUWAMOCO community is palpable, marking yet another successful expansion of the hololive empire into the world of luxury lifestyle goods.
Nana Muazin
Nana Wu
