Evan Lee Salim
TOKYO, JAPAN — May 11, 2026 — COVER Corporation, the powerhouse behind the global phenomenon hololive production, has officially unveiled the second installment of its high-profile fragrance collaboration series. In a strategic partnership with IP mixer, Inc.’s dedicated merchandise brand, SPcollect, the agency is set to launch the "MEMORIES" Fragrance Mist Series Volume 2, featuring the beloved hololive English -Advent- duo, FUWAMOCO (Fuwawa Abyssgard and Mococo Abyssgard).
This collaboration represents a sophisticated evolution in the VTuber merchandise landscape, blending sensory consumer goods with the digital charisma of virtual talent. As of May 12, 2026, fans across Japan, Taiwan, Hong Kong, and the United States will be able to pre-order these exclusive scents, marking a significant expansion in the reach of hololive’s physical product line.
The Intersection of Digital Personality and Sensory Branding
The "MEMORIES" collection is not a standard licensing deal; it is a labor-intensive project that saw the Abyssgard twins deeply involved in the olfactory development process. Unlike mass-market fragrances, these mists were conceptualized to evoke the specific "shared moments" between the talents and their fanbase, the Ruffians.
According to representatives from COVER Corporation, the goal was to translate the "soft and fluffy charm" of the duo into a tangible, aromatic experience. By utilizing unique fragrance profiles, the talents have created scents that serve as a bridge between their digital streams and the physical world of their supporters.
The Olfactory Profiles
The fragrances have been meticulously crafted to reflect the distinct personalities of the twins:
Fuwawa Abyssgard’s Fragrance:
Designed to be as ethereal and layered as her personality, Fuwawa’s scent opens with a crisp, inviting blend of Hyacinth, Cassis Leaf, Orange Blossom, and Green Apple. The heart of the fragrance transitions into a sophisticated mix of Orris, Jasmine, Bitter Orange, and Earl Grey, providing a grounded, aromatic mid-note. The lingering base—the "memory" itself—is anchored by the warmth of Sandalwood, the unique depth of Oriental Beauty Tea, Oakmoss, and a subtle touch of Amber.
Mococo Abyssgard’s Fragrance:
In contrast, Mococo’s scent leans into a more textured, modern profile. It opens with bright, refreshing top notes of Bergamot, Fig, Sweet Pear, and Green Apple. The core of her fragrance is defined by a bold, slightly masculine edge provided by Cedarwood, Black Tea, Vetiver, and Orris. The scent settles into a comforting, long-lasting base of Tonka Bean, Geranium, and the oceanic nuance of Ambergris, creating an aura that is both approachable and distinctive.
Chronology of the Project
The rollout of the "MEMORIES" series follows a deliberate, high-stakes schedule designed to maximize fan engagement and anticipation.
- May 11, 2026: Official press release and public announcement via COVER Corporation’s news portal.
- May 12, 2026 (12:00 PM JST): Pre-orders commence via the official SPcollect online store.
- May – June 2026: A one-month pre-order window where fans can secure their fragrance sets. During this period, FUWAMOCO will host a dedicated YouTube livestream on their official channel to showcase the products and discuss the inspiration behind the development.
- June 12, 2026 (7:00 PM JST): Pre-order window closes.
- November 2026: Scheduled commencement of global shipping, ensuring that the products reach customers just in time for the holiday season.
Product Line-up and Supporting Data
SPcollect has structured the collection to cater to various levels of fan commitment, ranging from casual supporters to dedicated collectors. The pricing reflects the premium nature of the products, with all sales conducted via cross-border e-commerce to ensure availability in the four designated regions.
Tiered Offerings:
- "MEMORIES" Fragrance Mist (Individual): A 100ml bottle of the chosen scent. Price: TWD 1,650 (approx. JPY 8,300).
- "MEMORIES" Fragrance Mist Special Set: Includes the 100ml fragrance, an exclusive new-visual acrylic stand, and a clear card featuring a personal message from the talent. Price: TWD 2,100 (approx. JPY 10,560).
- "MEMORIES" Fragrance Mist Special Duo Set: The ultimate collector’s package. It includes both fragrances, two acrylic stands, two clear cards, and two exclusive acrylic keychains featuring the new illustrative artwork by artist ne-on. Price: TWD 3,950 (approx. JPY 19,860).
The visual aesthetic of the collection is anchored by the work of illustrator ne-on, whose delicate touch has captured the twins’ character designs in a style that complements the "fluffy" and "memory-centric" branding of the fragrance line.
Official Perspectives and Industry Strategy
The partnership between COVER Corporation and IP mixer, Inc. underscores a broader shift in how media companies manage IP value. IP mixer, a subsidiary of MicroAd, Inc., has carved a niche for itself by specializing in the conversion of abstract digital personas into tangible, high-quality consumer goods.
"Our collaboration with SPcollect is designed to maximize the intrinsic value of the hololive IP," a spokesperson for the project stated. "By working with manufacturers and designers who understand the nuances of the VTuber medium, we aren’t just selling merchandise; we are providing an extension of the talent’s brand that fans can live with on a daily basis."
The involvement of the talents themselves is a cornerstone of this strategy. By participating in the fragrance notes selection, Fuwawa and Mococo have ensured that the product is authentic to their brand identity. This "co-creation" model is increasingly vital in the VTuber industry, where the connection between creator and fan is based on parasocial intimacy and shared history.
Market Implications and Future Outlook
The decision to launch this product globally—specifically targeting Japan, Taiwan, Hong Kong, and the United States—demonstrates the international footprint of hololive English. The "MEMORIES" series is a barometer for the demand for premium, lifestyle-oriented merchandise in the VTuber space.
Why Fragrances?
Fragrances are highly personal, sensory products. By choosing this medium, COVER Corp is moving beyond standard "static" merchandise like posters or apparel. A scent is subtle, atmospheric, and tied closely to memory—fitting perfectly with the "MEMORIES" theme of this project. If this release proves successful, it is likely that the "MEMORIES" line will expand to include other hololive English talents, creating a recurring, highly anticipated series for the brand.
Economic Impact
With the entry-level price point of approximately 8,300 JPY and a high-end set nearing 20,000 JPY, the collection is positioned in the "premium" segment of the anime and character goods market. The reliance on pre-orders allows for efficient inventory management and reduces the risk of unsold stock, a common challenge in the retail industry. Furthermore, the cross-border logistics strategy minimizes the reliance on third-party resellers, allowing COVER Corp and IP mixer to capture the full value chain of the product.
The Role of Livestreaming
The upcoming YouTube livestream is not merely a promotional event; it is a strategic sales tool. By having the talents showcase the product in real-time, the company can provide the context and emotional framing necessary to justify the premium pricing. This "live-selling" approach is a staple of modern digital marketing, and when paired with the massive reach of the hololive channels, it creates an immediate sense of urgency.
Conclusion
The "MEMORIES" Fragrance Mist Series Volume 2 stands as a testament to the maturation of the VTuber industry. What began as a subculture of digital streaming has blossomed into a multi-faceted entertainment empire capable of influencing everything from music and gaming to luxury lifestyle products.
As Fuwawa and Mococo Abyssgard invite their fans to share in these "scented memories," they are further cementing the bond that defines hololive production. For fans, the product offers a unique way to keep a piece of their favorite streamers with them; for the industry, it represents a successful blueprint for the future of digital-to-physical IP merchandising.
Fans interested in securing these limited-edition items are encouraged to visit the official SPcollect website beginning May 12, 2026, and to stay tuned to the official FUWAMOCO YouTube channel for further updates and live demonstrations.
Nana Muazin
Nana Wu
