Mattel Brick Shop™ Scales New Heights: An In-Depth Look at the 2026 Expansion

EL SEGUNDO, Calif. – Mattel, Inc. (NASDAQ: MAT), the global titan of play and entertainment, has officially announced a massive expansion of its burgeoning Mattel Brick Shop™ division. With seven…

By the Power of Grayskull: Krispy Kreme and Mattel Forge an Epic Culinary Alliance

CHARLOTTE, N.C. – In a crossover event that bridges the gap between 1980s nostalgia and modern confectionery innovation, Krispy Kreme has officially announced a strategic partnership with Mattel and Amazon…

From Playroom to Paddock: Mattel Launches Global Search for the "Tiniest Team Principal"

In a move that blurs the lines between high-octane professional motorsport and the imaginative world of youth play, Mattel, Inc. (NASDAQ: MAT) has officially announced a global initiative to appoint…

The Eternian Renaissance: A Deep Dive into Mattel’s 2026 Masters of the Universe Lineup

The world of Eternia is undergoing a massive transformation. As Mattel prepares for the highly anticipated 2026 Masters of the Universe (MOTU) cinematic event, the toy giant has officially unveiled…

Engines of Change: Hasbro and Mattel Unleash the Transformers x Hot Wheels Collaborative Collection

In a monumental crossover that bridges two of the most iconic legacies in the toy industry, Hasbro has officially unveiled its latest "Collaborative" series: the Transformers x Hot Wheels assortment.…

Collision of Icons: Hasbro and Mattel Expand the Transformers x Hot Wheels Crossover

The toy industry is witnessing a historic convergence of two of its most iconic brands. Hasbro and Mattel, long-time titans of the play-set and action figure landscape, have officially opened…

The Evolution of the Ring: Inside the Mattel WWE Elite Collection Series 125 Launch

The landscape of professional wrestling collectibles has shifted once again as Mattel officially rolls out the highly anticipated WWE Elite Collection Series 125. As one of the most consistent and…