Fandom in the Fast Lane: Mattel Unveils High-Octane Hot Wheels Collection for SDCC 2026

EL SEGUNDO, Calif. — As the calendar turns toward the mid-year peak of the entertainment industry’s most anticipated event, Mattel, Inc. has officially pulled back the curtain on its San…

By the Power of Grayskull: Mattel Studios Revitalizes a Legend with ‘Tales from Eternia’

EL SEGUNDO, Calif. — The eternal struggle between the forces of good and evil is set to receive a modern, high-octane infusion. On June 17, 2026, Mattel Studios officially announced…

From Meme to Mobile: Mattel Unleashes "Skeletor: Until Next Time"

In a strategic move that bridges the gap between internet culture and mobile gaming, Mattel Digital Studios has officially launched Skeletor: Until Next Time. This title represents a significant milestone…

The Return of the Icon: Mattel Launches the Comprehensive ‘DC Core’ 6-Inch Action Figure Line

The landscape of action figure collecting is undergoing a significant shift as Mattel—the titan of the toy industry—officially unveils its latest endeavor: the "DC Core" 6-inch action figure series. This…

Mattel Brick Shop™ Scales New Heights: An In-Depth Look at the 2026 Expansion

EL SEGUNDO, Calif. – Mattel, Inc. (NASDAQ: MAT), the global titan of play and entertainment, has officially announced a massive expansion of its burgeoning Mattel Brick Shop™ division. With seven…

By the Power of Grayskull: Krispy Kreme and Mattel Forge an Epic Culinary Alliance

CHARLOTTE, N.C. – In a crossover event that bridges the gap between 1980s nostalgia and modern confectionery innovation, Krispy Kreme has officially announced a strategic partnership with Mattel and Amazon…

From Playroom to Paddock: Mattel Launches Global Search for the "Tiniest Team Principal"

In a move that blurs the lines between high-octane professional motorsport and the imaginative world of youth play, Mattel, Inc. (NASDAQ: MAT) has officially announced a global initiative to appoint…

The Eternian Renaissance: A Deep Dive into Mattel’s 2026 Masters of the Universe Lineup

The world of Eternia is undergoing a massive transformation. As Mattel prepares for the highly anticipated 2026 Masters of the Universe (MOTU) cinematic event, the toy giant has officially unveiled…

Engines of Change: Hasbro and Mattel Unleash the Transformers x Hot Wheels Collaborative Collection

In a monumental crossover that bridges two of the most iconic legacies in the toy industry, Hasbro has officially unveiled its latest "Collaborative" series: the Transformers x Hot Wheels assortment.…

Collision of Icons: Hasbro and Mattel Expand the Transformers x Hot Wheels Crossover

The toy industry is witnessing a historic convergence of two of its most iconic brands. Hasbro and Mattel, long-time titans of the play-set and action figure landscape, have officially opened…