A New Identity for a Gaming Giant: CD Projekt Rebrands as CD Projekt Red

In a move that signals a profound pivot toward its core identity, the Polish gaming titan formerly known as CD Projekt has officially changed its corporate name to CD Projekt…

The Architecture of Change: Why Most Rebrands Fail and How to Master the Execution

In the high-stakes world of corporate identity, a rebrand is often viewed as a creative endeavor—a chance to refresh a logo, update a color palette, or pivot a narrative. However,…

A New Horizon: CCP Games Rebrands as Fenris Creations Following $120 Million Management Buyout and Google DeepMind Partnership

In a seismic shift for the gaming industry, CCP Games—the legendary developer behind the long-running spacefaring MMORPG EVE Online—has officially transitioned into a new era of independence. Following a $120…