The Sky-ITV Megadeal: A Seismic Shift for U.K. Media and the Unanswered Questions for Advertisers
By Sam Bradley July 9, 2026 The British media landscape stands on the precipice of a radical transformation. With the official confirmation that Sky is moving to acquire ITV, the…
The Silent Crisis: Why Unanswered Social Media Engagement Is Costing You Clients
It usually becomes obvious around week three. The honeymoon phase of a new agency-client partnership is over, the content calendar is flowing, and the first few posts have gained traction.…
The Silence Trap: Why Unanswered Social Media Engagement is Costing Brands Millions
It usually becomes obvious around week three. The honeymoon phase of a new agency-client partnership begins to fray, not because of a bad marketing strategy or poor creative, but because…









