The return of Netflix’s global phenomenon, Wednesday, has brought more than just the deadpan wit of Jenna Ortega back to the screen. As Season 2 makes its highly anticipated debut, the series has undergone a profound atmospheric transformation, trading the rugged peaks of Romania for the misty, ancient landscapes of Ireland. This strategic relocation has not only redefined the aesthetic of Nevermore Academy but has also sparked a cultural and economic "Wednesday Effect" across the Republic of Ireland.
From the haunted corridors of 18th-century castles to the roaring cascades of the Wicklow Mountains, the second season leverages Ireland’s unique "Celtic Gothic" charm to elevate the show’s production value. Critics and fans alike are calling this the most visually stunning chapter yet, as the production moves away from digital artifice in favor of "in-camera" authenticity.
Main Facts: The Strategic Migration to the Emerald Isle
The decision to move the production of Wednesday from Romania to Ireland represents one of the largest filming shifts in recent streaming history. While Season 1 utilized the iconic Cantacuzino Castle in Bușteni to establish the silhouette of Nevermore Academy, the showrunners felt that Season 2 required a more "epic spectacle" and a sense of "timeless beauty" that only the Irish landscape could provide.
A New Aesthetic Identity
Co-showrunners Alfred Gough and Miles Millar have been vocal about the shift, noting that Ireland’s natural palette—characterized by deep greens, slate grays, and perpetual mist—perfectly aligns with Tim Burton’s directorial vision. The move wasn’t merely logistical; it was a creative overhaul. The production transitioned from the sharp, Transylvanian Gothic style to a softer, more atmospheric "Atlantic Gothic" that emphasizes texture and history.
Production Scale
To accommodate the massive scale of the Addams Family universe, Netflix utilized Ashford Studios in County Wicklow as its primary production hub. Boasting over 30,000 square feet of soundstage space, the studio allowed for the construction of intricate interior sets that mirror the grandiosity of the Irish exterior locations. This blend of practical sets and historic locations has resulted in a world that feels lived-in, haunted, and undeniably authentic.

Chronology: From Transylvania to the Heart of Ireland
The journey to Ireland was a multi-year process involving complex negotiations between Netflix, Screen Ireland, and local heritage sites.
2022: The Romanian Foundation
The first season of Wednesday was filmed entirely in Romania between September 2021 and March 2022. While the locations were visually striking, the production faced various logistical hurdles. Despite these challenges, the season became a record-breaking hit, solidifying Jenna Ortega as a household name and creating a massive demand for a sequel.
2023: The Search for Nevermore’s New Home
Following the success of Season 1, the production team began scouting for locations that could offer a "grander" feel. In late 2023, rumors began to circulate that the production was eyeing Ireland. The choice was influenced by Ireland’s robust Section 481 film tax credit and its proven track record with high-fantasy productions like Game of Thrones and Vikings.
2024–2025: Production and Release
Filming for Season 2 commenced in early 2024, centered primarily in County Wicklow and County Offaly. The production team worked through the Irish winter and spring, utilizing the natural weather patterns to create the show’s signature gloom. The culmination of this effort was the 2025 release, which immediately saw the show climbing to the top of the global streaming charts.
Supporting Data: The Iconic Locations of Season 2
The "star" of Season 2 is undoubtedly the Irish landscape. Several key locations have become synonymous with the new season, each bringing its own historical weight to the narrative.

Charleville Castle, County Offaly: The New Nevermore
If Nevermore Academy feels more imposing this season, it is thanks to Charleville Castle. A masterpiece of Gothic Revival architecture built in the late 18th century, the castle serves as the primary exterior and interior for the school.
- The Haunted Factor: Local legend claims the castle is haunted by the ghost of Harriet, a young girl who died on the main staircase in the 1800s. This real-world "haunted" status added a layer of Method-style atmosphere for the cast.
- Architectural Significance: With its massive Gothic windows, crenelated towers, and sprawling oak forests, Charleville provided the "grandeur that couldn’t be faked," according to production designers.
Powerscourt Estate & Waterfall, County Wicklow
The Powerscourt Estate is world-renowned for its formal gardens, but it is the waterfall—Ireland’s second-highest at 121 meters—that steals the scene in Season 2.
- The TikTok Effect: Viral behind-the-scenes clips of Jenna Ortega filming near the falls have garnered millions of views, turning the site into a primary destination for "set-jetters."
- Narrative Use: The rugged, moss-covered rocks around the falls provided the perfect backdrop for the more adventurous, outdoor sequences of the season, contrasting the rigid structure of the academy.
Deansgrange Cemetery, Dublin
To capture the Addams Family’s obsession with the macabre, the production utilized Deansgrange Cemetery.
- Historical Weight: As the resting place of figures like Seán Lemass and Sinéad O’Connor, the cemetery carries a profound sense of Irish history.
- Atmosphere: The Victorian-era headstones and overgrown ivy provided a hauntingly realistic setting for several pivotal scenes involving the Addams’ ancestral mysteries.
Official Responses: Cast and Crew Insights
The transition to Ireland was met with overwhelming positivity from the cast and the creative team, who found the environment conducive to the show’s dark themes.
The Showrunners’ Vision
Alfred Gough and Miles Millar emphasized that Ireland was the missing piece of the Wednesday puzzle. "Everything in Ireland fits the show’s style," Millar stated in a recent press junket. "From the ancient woods to the gray skies, there is a sense of timeless beauty and wonder that adds an epic spectacle to Wednesday’s world."

Jenna Ortega on Irish Hospitality
The series lead, Jenna Ortega, who has become synonymous with the character of Wednesday Addams, praised the local culture. "My favorite thing was just how kind the people are," Ortega remarked. "But also, the countryside was really nice. It felt like we were part of a family with the local crews." Ortega’s endorsement has been a significant boost for Irish morale, as she noted the seamless integration of the international cast with local talent.
The Production Philosophy
Production designer Mark Scruton highlighted the importance of practical locations over digital effects. "We don’t rely on blue screens—it’s all in-camera," Scruton explained. This commitment to "real" sets is what gives Season 2 its tactile, immersive quality, allowing the actors to interact with centuries-old stone rather than green-screened voids.
Implications: The "Wednesday Effect" and the Future of Irish Film
The impact of Wednesday Season 2 extends far beyond the television screen. It has triggered a significant shift in tourism and bolstered Ireland’s reputation as a premier filming destination.
The Rise of "Set-Jetting"
Data suggests that approximately 24% of travelers now use television shows as their primary travel inspiration. Tourism Ireland has been quick to capitalize on this, launching marketing campaigns that highlight the "Gothic side" of the island.
- Tourism Surge: Locations like Charleville Castle have seen a record-breaking uptick in visitor inquiries.
- Airbnb Trends: The platform has reported a surge in searches for period manors and "gothic-style" accommodations across the Irish midlands and the East Coast.
Economic Impact
The production of a show on the scale of Wednesday injects millions into the local economy. From catering and transport to specialized craftspeople and extras, the "Netflix effect" has provided a significant boost to the Irish creative industries. This success is likely to attract further high-budget productions, cementing Ireland’s status as a global rival to production hubs like London or Atlanta.

Cultural Legacy
By blending Tim Burton’s unique aesthetic with Irish heritage, Wednesday has created a new cultural shorthand for the "Modern Gothic." The show proves that Ireland’s ancient landscapes are not just for period dramas or war epics, but are perfectly suited for contemporary supernatural storytelling.
Conclusion: A Match Made in Macabre Heaven
Netflix’s Wednesday Season 2 has successfully navigated the difficult "sophomore slump" by reinventing its world through the lens of the Irish landscape. The move from Romania to Ireland was a calculated risk that has paid off in visual dividends, providing a richer, darker, and more "magical" backdrop for the Addams Family legacy.
As fans continue to delve into the mysteries of Nevermore Academy, the haunting beauty of Charleville Castle and the misty gardens of Powerscourt will remain etched in the collective imagination. Ireland has not just hosted a production; it has become an integral part of the Wednesday mythos. Whether through the lens of a camera or the eyes of a "set-jetting" tourist, the Emerald Isle’s gothic legacy has never been more alive—or more delightfully dead.







