The Architecture of Influence: How Dentsu’s Meta Partnership Aims to Professionalize Creator Marketing

By Sam Bradley July 7, 2026 In the modern advertising landscape, the "influencer" has evolved from a niche social media personality into the cornerstone of brand strategy. As major advertisers…

The Return of an Icon: Dentsu Revives 360i as an AI-Powered, Fixed-Fee Agency Model

In a strategic pivot that signals a return to its roots while embracing the future of generative artificial intelligence, Dentsu has announced the relaunch of its venerated agency brand, 360i.…

The Agentic Shift: How Dentsu is Navigating the Future of Media Buying

By Michael Bürgi | June 1, 2026 As the global advertising landscape undergoes one of its most radical transformations in decades, the agency holding company model is facing a definitive…

A New Era for Dentsu: Can Takeshi Sano Restore the Agency Giant’s Global Stature?

By Michael Bürgi | May 11, 2026 The first six weeks of a CEO’s tenure are often defined by internal restructuring, high-level meetings, and the inevitable "listening tour." For Takeshi…