The Great Pivot: Why Publishers Are Returning to the "Walled Gardens" of Social Media

For the digital media industry, the last decade has been a study in the risks of dependency. In the 2010s, publishers flocked to social media giants like Facebook, building massive…

The Trade Desk Navigates a Pivot Point: AI Integration, Walled Gardens, and Shifting CMO Priorities

Introduction: A Period of Volatility The digital advertising landscape is undergoing its most significant structural shift in over a decade, and The Trade Desk finds itself at the epicenter of…