The Alchemy of Rice: How Carl Hirschmann’s Search for Relief Redefined the Global Sake Market

For most, a career in high-end event production in London is defined by the clinking of champagne flutes and the steady flow of fine wine. For Carl Hirschmann, however, this…

Brewing History: Inside a 300-Year-Old Sake Legacy Near Osaka

In the heart of the Senshu region of Osaka, just a short distance from the bustling gateway of Kansai International Airport, lies a testament to time that defies the rapid…

A Toast to Tradition: COVER Corporation Unveils “MIKADOMATSU Kodawari Yuzu Sake” in Collaboration with Hololive’s Kazama Iroha

TOKYO, JAPAN – On April 24, 2026, COVER Corporation, the Tokyo-based entertainment powerhouse behind the global phenomenon hololive production, officially announced an artisanal partnership that bridges the gap between digital…

A Symphony of Tradition and Pop Culture: Kazama Iroha and Matsuoka Brewing Unveil "MIKADOMATSU Kodawari Yuzu Sake"

TOKYO, JAPAN — April 24, 2026 — In a landmark collaboration that bridges the gap between traditional Japanese craft brewing and the modern digital landscape of VTuber culture, COVER Corporation…