Before the Web and the Hammer: Revisiting the Ill-Fated Voyage of ‘In the Heart of the Sea’
Before Tom Holland donned the iconic red-and-blue spandex to swing through the streets of Queens as Spider-Man, and before Chris Hemsworth became synonymous with the thunderous power of Thor, the…
The Puck-Powered Mirage: Anatomy of the NHL’s Ill-Fated ‘Guardian Project’
In the annals of sports marketing, few initiatives have been as ambitious—or as spectacularly misguided—as the NHL’s "Guardian Project." Conceived in the late 2000s and unveiled during the 2011 NHL…








