The Battle for Bulk: 7-Eleven Japan’s "Thank You Extra Large" Campaign Challenges Shrinkflation

In an era where global consumers have become accustomed to the subtle, frustrating reality of "shrinkflation"—the practice where manufacturers reduce product sizes while maintaining original price points—the Japanese convenience store…

The "Extra Large" Revolution: 7-Eleven Japan’s Bold Response to Shrinkflation Claims

In an era where consumers globally are increasingly vocal about "shrinkflation"—the practice of reducing product sizes while maintaining or increasing prices—7-Eleven Japan has taken a radical, counter-intuitive approach. On May…