Wednesday, November 11, 2026
Virtual YouTubers

Bringing Pixel-Art to Life: COVER Corporation and First4Figures Announce Exclusive hololive Production Collaboration

Nila Kartika Wati
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TOKYO, JAPAN – November 11, 2026 – COVER Corporation, the pioneering force behind the global virtual YouTuber phenomenon hololive production, has officially announced a landmark partnership with the renowned collectible manufacturer First4Figures (FiGGYZ). This strategic collaboration introduces a new line of “FiGGYZ Pop Magnet Collectibles,” blending the nostalgic charm of 8-bit pixel art with the high-fidelity design standards synonymous with the hololive brand.

Designed as versatile display pieces, these rubberized magnets feature unique metal plate backdrops and standing bases, allowing fans to transition seamlessly between shelf display and wall mounting. This launch marks a significant evolution in hololive merchandise, offering a tactile, collectible experience for fans of the hololive -Myth- and hololive -Promise- generations.


The Genesis of a Pixel-Art Partnership

The collaboration represents a fusion of two distinct aesthetics. FiGGYZ, a brand celebrated for its modular approach to pop-culture memorabilia, utilizes a proprietary magnetic mounting system that has garnered a cult following among desk-setup enthusiasts and collectors. By marrying this system with the vibrant, distinct character designs of hololive talents, the partnership aims to capture the “digital-to-physical” transition that defines the VTuber experience.

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

According to the official announcement, the “Founding Run” pre-orders for the hololive -Myth- and hololive -Promise- sets will commence on November 25, 2026, and conclude on December 25, 2026. This exclusive window is the only opportunity for fans to secure the limited-edition Collector’s Boxes, which serve as the cornerstone of this release.


Chronology of the Release

The rollout of the hololive x FiGGYZ collection is structured to reward early adopters and provide a clear timeline for the global fan base:

  • November 11, 2026: Official unveiling of the hololive x FiGGYZ collaboration, including product previews and the launch of the dedicated landing page.
  • November 25, 2026: Commencement of the “Founding Run” pre-order window. This period allows fans to guarantee their purchase of the premium Collector’s Boxes.
  • December 25, 2026 (11:59 PM JST): Conclusion of the pre-order period. Per the manufacturer’s policy, the Collector’s Box configurations will be retired after this date, cementing their status as “Founding Run” exclusives.
  • December 2026: General availability for individual “singles” begins. While these offer a more accessible entry point for new collectors, they lack the exclusive bonus items found in the Collector’s Box sets.

Supporting Data: Understanding the Collector’s Box

The value proposition for the hololive x FiGGYZ collection hinges on the distinction between the “Collector’s Box” and the standard “Single” figures.

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

The Collector’s Box Advantage

The Collector’s Box is marketed as the definitive edition for enthusiasts. Each box is numbered, providing a sense of scarcity and authenticity. Beyond the base figures, these boxes include:

  • A Holo-Coated Metal Plate: These plates feature iconic mascot designs associated with each talent. Unlike the single-purchase figures, the box guarantees a complete set of three mascots.
  • Collectible Coin: A custom-minted coin that serves as a display centerpiece, paired with a specialized stand.
  • Discount Pricing: Throughout the pre-order window, fans receive a 10% discount on the total box price, incentivizing early commitment.

The “Gacha” Element for Singles

For fans opting to purchase individual figures starting in December, the collection introduces a “pull” mechanic. Each single figure purchase carries a 10% probability of containing a randomized, mascot-themed metal plate. These plates are tiered by rarity:

  • Bronze Plates: 6% pull rate
  • Silver Plates: 3% pull rate
  • Gold Plates: 1% pull rate

This gamified approach to merchandising mirrors the “gacha” mechanics frequently seen in the mobile games associated with the VTuber industry, effectively bridging the gap between digital interaction and physical collection.

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

Official Responses and Strategic Vision

COVER Corporation has emphasized that this collaboration is more than a simple product launch; it is a commitment to the “phygital” lifestyle of their audience. In a statement released alongside the announcement, a spokesperson for the hololive production team noted, "Our talents exist in the digital space, but their impact on our fans’ lives is entirely physical. Working with FiGGYZ allows us to translate the digital personality of our talents into a format that occupies space on a desk, a wall, or a shelf—something tangible that honors the bond between talent and fan."

First4Figures, speaking on the design process, highlighted the challenges of capturing the nuances of complex character designs within a pixel-art constraint. "The challenge was not just scaling down, but distilling the essence of Mori Calliope, Takanashi Kiara, Ninomae Ina’nis, IRyS, Ouro Kronii, and Hakos Baelz into the pixel format without losing their ‘soul.’ The rubberized finish and magnetic integration ensure that these are not just toys, but premium display items."


Implications for the Collectible Market

The hololive x FiGGYZ collaboration arrives at a pivotal time for the VTuber merchandise industry. With the rapid expansion of the hololive brand, the demand for high-quality, shelf-ready collectibles has outpaced traditional flat-merchandise (such as acrylic stands or posters).

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

1. The Rise of Modular Display Culture

By focusing on a modular system where figures can be swapped and rearranged on a unified metal backplate, FiGGYZ is tapping into a growing trend among collectors who value “desk setups.” The ability to curate a personalized display of Myth and Promise members in a single, cohesive visual language is likely to drive high engagement on social media platforms like X (formerly Twitter) and Instagram.

2. Scarcity as a Marketing Driver

The “Founding Run” branding is a calculated move to establish market value early. By explicitly stating that the Collector’s Box will never be produced again after December 25, 2026, COVER Corporation is creating an immediate sense of urgency. This strategy is expected to yield high pre-order volumes, providing the manufacturer with clear production metrics and reducing waste—a move that aligns with modern ESG (Environmental, Social, and Governance) goals in manufacturing.

3. The Future of “Gacha” Merchandising

The implementation of tiered rarity (Bronze, Silver, Gold) for individual figures represents a significant shift in how merchandise is sold. While traditional blind boxes have long existed, applying percentage-based pull rates to physical metal plates—and marketing them as such—positions the physical collectible market closer to the digital gaming market. If successful, this model could become the new standard for premium character merchandise, creating a secondary market for rare, serialized plates.

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

Conclusion: A New Chapter for Fans

As the pre-order window approaches, the excitement surrounding the hololive x FiGGYZ collaboration is palpable. For the fans of Myth and Promise, this is an opportunity to own a piece of history. Whether one is a collector of rare, gold-tier metal plates or a fan simply looking to celebrate their favorite talent with a high-quality desk accessory, the collaboration offers something for every level of engagement.

The hololive brand continues to demonstrate its ability to innovate within the merchandising space, proving that even in a virtual world, the most meaningful connections are the ones you can hold in your hand.

For more information, please visit the official landing page at: https://landing.figgyz.com/hololive/myth-promise

hololive production x FiGGYZ Pop Magnet Collectibles Open for Pre-Orders from November 25! | NEWS | hololive official website

Stay connected with the latest updates via official social media:


Quick Reference: The Talent Lineup

  • hololive -Myth-: Mori Calliope, Takanashi Kiara, Ninomae Ina’nis.
  • hololive -Promise-: IRyS, Ouro Kronii, Hakos Baelz.

Note: All pre-orders must be completed by December 25, 2026, 11:59 PM JST. Please refer to the official website for region-specific conversion times and shipping details.

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