The Death of a Brand: Understanding "Genericide" and Trademark Law in Japan

If you have ever reached for an "aspirin" to soothe a headache, requested an "escalator" to navigate a shopping mall, or searched for a "thermos" to keep your coffee warm,…

The Death of a Brand: Understanding "Genericide" and Trademark Law in Japan

If you have ever asked a friend for a "Kleenex" when you simply needed a tissue, or referred to an "Escalator" when describing a moving staircase, you have participated in…