The Highlander Identity Crisis: A Global Tale of Trademarks, Geography, and Automotive Branding
The automotive industry is built upon the pillars of branding and identity. For a manufacturer like Toyota, a model name is more than just a badge on a trunk lid;…
Beyond the Standard: 5 SUVs Outperforming the Toyota Highlander in Today’s Market
For over a quarter-century, the Toyota Highlander has served as the quintessential choice for the suburban family. Since its debut in 2001, it helped pioneer the three-row crossover segment, offering…








