McDonald’s Japan and Mercari Join Forces to Combat "Happy Meal" Scalping Crisis

In an unprecedented move to protect fan culture and curb the growing tide of retail exploitation, McDonald’s Japan and the digital marketplace giant Mercari have implemented a multi-layered strategy to…

The End of the Scalping Era: McDonald’s Japan and Tech Giants Unite Against Chiikawa Resellers

The intersection of Japanese pop culture and corporate marketing has reached a boiling point. When McDonald’s Japan launched its collaboration with the beloved Chiikawa franchise last year, the resulting frenzy…

McDonald’s Japan’s Adorable Collaboration Sparks Scalping Concerns, Leading to Resale Bans

Tokyo, Japan – May 15, 2026 – A highly anticipated collaboration between McDonald’s Japan and the immensely popular character franchise Chiikawa has officially launched, bringing an array of limited-edition Happy…