Nana Muazin
- Japanese Pop Culture
- July 13, 2026
- 13 views
From Niche to Necessity: Japan’s New Insurance Policy Validates the Massive "Oshikatsu" Economy
In the landscape of modern Japanese consumer culture, few phenomena have experienced as meteoric a rise as oshikatsu. Translated roughly as "fandom activity," the term refers to the dedicated, often…
Lina Hope
- Japanese Pop Culture
- May 29, 2026
- 33 views
The Dark Side of Devotion: The Rising Crisis of “Oshikatsu” Addiction and Exploitation in Japan
The Japanese concept of oshikatsu—literally "supporting one’s oshi" or favorite entertainer—was once regarded as a harmless, if expensive, hobby. Fans express their devotion by attending live performances, purchasing branded merchandise,…
