The Autonomous Frontier: How Agentic TV Buying is Redefining the Media Landscape

The media industry is currently undergoing a structural transformation that promises to render the manual, spreadsheet-heavy workflows of the past century obsolete. At the heart of this shift is the…

The Agentic Shift: How Brands are Navigating the New Frontier of AI-Driven Media Buying

By Kimeko McCoy | May 12, 2026 The advertising industry has reached a critical inflection point in its relationship with artificial intelligence. As the novelty of generative AI tools fades,…